Swopstakes, a racing jackpot based on multiple race outcomes, received a $15,000 USD cash prize for winning the Innovators’ Circle at the wrap-up session of the Global Symposium on Racing & Gaming in Tucson, Arizona on Wednesday.
The inaugural Innovators’ Circle award contest attracted 89 submissions in a process that started in early September 2015. Submissions came from North and South America, Australia, Europe and Africa.
Six Faces Pty. Ltd. Director of Strategy, Shaun Pyrah, presented the Swopstakes product in a Shark-tank style pitch off against an Equine Standing 3D CT Scanner, 20 Wins a Million, and the Thoroughbred Stock Exchange.
In his presentation Shaun declared:
“We’ve looked at the success of Daily Fantasy with Draft Kings, with FanDuel and we’ve said how do we apply that type of model, which is obviously attractive to a market racing isn’t reaching, to racing… That’s why we constructed a game that doesn’t look like a wagering site. It looks like a game. And it’s definitely a combination of Survivor meets Deal or No Deal.”
Dean Hoffman in and article for Thoroughbred Daily news said:
“[Pyrah] presented his idea … a competition offering “life changing prizes, social skill-based game play on real time racing and sports.” Swopstakes is a multiple race wager and Pyrah distributed live tickets to audience members to demonstrate how the promotion works.”
Scott Jagow, reporter of an article in the Paulick Report, wrote:
“A horse racing jackpot game that combines elements of Daily Fantasy Sports, “Survivor”-style pools, and the game show “Deal Or No Deal” won the first ever Innovators’ Circle contest Wednesday at the University of Arizona’s Global Symposium on Racing and Gaming.”
Jagow continued with:
“To give people a feel for the game, Shaun Pyrah of Six Faces, the company that designed Swopstakes, distributed game tickets and offered a $3,000 vacation package as the ultimate prize for a five-race contest.”
Harness Link covered the conference highlights here: http://www.harnesslink.com/News/Aussie-wins-Innovators-Circle-prize