Our research partner, Vision Critical, conducted a qualitative and quantitative research study on 750 punters.

Vision Critical found that:

  1. 83% thought our concept was ‘new & different’
  2. 49% would definitely or probably play
  3. 62% would play it at least once per week, and
  4. that Swopstakes could achieve a 32% share of wallet

Vision critical also stated:

There is clearly good volume potential, especially from heavier customers, who would be looking to play several times a week .. NRL/AFL need to figure centrally as part of Swopstakes, alongside racing.